APPEAL-WRITING SKILL

 What is an appeal?

Appeal-Handout/pamphlet/brochure:

                  The ‘Oxford Advanced Learner’s Dictionary’ defines the word ‘Appeal’ as ‘an urgent and deeply felt request for money, help and information especially made by a charity or by the police’. An appeal is made either in the leaflet or handout or pamphlet or brochure. These are distributed among the public mostly by small business organizations, institutions, societies, communities, political parties and tourism industry. The basic purpose of this distribution is to spread their terms and conditions and qualitative features. Sometimes, they are drafted and distributed for fair and reasonable cause. Mostly and basically, the aim is to persuade and attract maximum people or customers. Therefore an appeal needs to be made in a particular language and style. It has to follow certain stylistic and linguistic features to catch an attention of public. 

 Language and other features:

 1. A catchy or attractive but block and bold headline.

    e. g.  GRAND (BRF) BLIND RELIEF FUND RALLY

2. An equally effective concluding line.

        e. g. Make this rally a grand success for the blind and be a light to those in the dark.

3.  The points or details in the handout should be included in proper sequence. Some of the points should be highlighted.

4. Effective words and phrases should be employed for persuasion.

              e. g. grand success, noble cause etc.

5. Appropriate proverbs, saying and quotations should be used in accordance with the subject at a time.

          e.g. Earth has for everybody’s need but not for anybody’s need.

6. Slogans are used to suggest an idea or a purpose quickly.   

          e. g.  An eye for an eye, come one and come all etc

7. Sometimes an abrupt conclusion can be used to lead to curiosity.

More guidelines to prepare a draft of an appeal to make people aware of something.....

For example-1

1. Prepare an appeal for making the people aware about 'Tree-Plantation' with the help of following points-

a. Attractive slogan

b. Persuasive appeal

c. Information about the programme to be undertaken

d. Ask for contribution

e. Use pictures/decorative frame

Ans-

TREES ARE OUR BEST FRIENDS Trees are the roots of our existence     They give us......      Food and fruits      Rubber and gum      Medicines      Oxygen      Help rainfall      Prevent soil erosion      Prevent floods PLANT TREES AND LIVE LONGER Tree Plantation Drive On Sunday 30th  April, 2022 Shri Shivaji Vidya Mandir & Jr. College, Aundh Plant and grow more trees        SAVE TREES SAVE EARTH

 For example-2

2. Prepare an appeal making the public aware of the need of ‘Eye Donation’.

Make use of the following points:

a.       Prepare an attractive slogan.

b.      Make persuasive appeal.

c.       Tell about the need for eye donation.

d.      Add your own ideas.

Ans-

OFFER SIGHT TO THE BLIND     Just shut your eyes and imagine the world, nothing but                                   Darkness! Darkness! Darkness! EYE DONATION  · Let a blind person experience the joy of light. · Let his world be clearly seen by him. · Your Eye Donation can make a blind man see the world and enjoy Life. · He can get greatest happiness because of your kindness.         Won’t you offer him a chance to see? Donate Eyes! Donate sight, to the blind!!               Come forward –Be generous

 

For example-3

3. Prepare a handout appealing to the public to be aware of ‘Saving Our Environment.’   

Make use of the following points:

  i.Use an attractive slogan

  ii.Make persuasive appeal

 iii. Inform about different programme 

  iv. Ask for contribution

 v. Tell about importance to save environment

   Ans-

Save Our Environment     Earth has for everybody’s need but not for anybody’s greed                               If you kill Environment, she shall kill you!  Experts warn that by 2025 every 6 out of 10 persons        will suffer from some kind of chest diseases.               The killer of course will be pollution!        WHOM TO BLAME? YOU AND I!    Can pollution be avoided?    Yes, if you wish!     Stop deforestation.     Plant more trees.     Stop city-growth.     Use auto- vehicles only            when most necessary.     Make villages clean and          pleasant. Keep the Environment clean: 1. Plant trees. 2. Save trees. 3. Avoid pollution in your area surroundings.   VANDEVI FOUNDATION has undertaken to help you to do the above.    Contribute liberally. Even small amount is welcome.                                 Send Cheque /DD/M.O.                                       To                    VANDEVI FOUNDATION               Post Box – 21, Shivaji Nagar, Pune. AWAKE, ARISE, ACT, OR FOREVER BE POLLUTED!

COMPILED BY-DR. SALUNKHE T. B.